Context: Dedicated Drones is a startup company that is creating a commercial use gaming platform for entertainment in aerial space on the base of radio controlled fixed-wing plane featuring AR gaming technology.

Challenge: To develop a unique visual image and to provide a basement for both printed and digital touchpoints, as well as to design an outlook for physical products and build a visual channel between the brand and its clients.

Solution: Clear and simple design of all elements of the brand identity, facilitating better communication and navigation within the brand's products and channels.